Is the anti-consumerism movement affecting design?

With Occupy Wall Street (OWS) continuing to take over the globe, there’s a new sense of anti-consumerism in the air as people either support the movement or are afraid to be against it by being considered over-indulgent spendthrifts.

If that’s the case, how is OWS affecting interior design? Are designers still opting for the decadent metallic surfaces we’ve seen so much of in the past? Is there an increase in the use of expensive natural stone? Or are we seeing a growing trend in designers choosing humble yet quality products over ‘if money was no object’ budgets?

I suppose the outcome depends on the client. It’s whether the customers themselves want to see a more ethical approach to their build project. That’s whether it’s a huge hotel chain, independent firm or individual, personal client.

Everyone is naturally looking to cut costs anyway, particularly if you look at the current economic situation. It’s just that this actual OWS movement seems to be transforming our buying habits and adding to the whole feeling within the industry.

It’s why ‘vintage’ and ‘homemade’ has become so popular over the past 10 years. It’s why ‘second-hand’ is incredibly fashionable these days. It’s why people are reluctant to spend on what they don’t need and would rather ‘make do’ with what they’ve got or find ways to buy things that are more considered and ethical in their approach.

Johnson Tiles is just one brand that will appeal to this growing demographic of anti-consumerists. The tile manufacturer is renowned for its award-winning, eco credentials and produces beautiful ceramic tiles that meet more reasonable budgets.

In fact, some of its tile ranges are produced in such a way that no one would spot the difference compared to more expensive products. For instance, Johnson Tiles uses the latest technology to recreate natural stone on some of its tile ranges. It means you can have the luxury and decadence of marble without having to pay for the real thing. Plus you’ll be safe in the knowledge that your tiles have been made by a UK-based company that is committed to the environment and sustainability.

So is anti-consumerism affecting design? Yes, most certainly. But there are plenty of high quality, ethical materials out there that designers can use in their projects without offending this growing movement of people. It’s simply a case of working smarter to not just consider those against over-consumption but to be committed to the environment as well. It’s the only way forward for designers in this current climate.

Want to chat more about some of the themes we’ve discussed? The team at Material Lab is here to help and we’re open during normal office hours. We’ll also be happy to show you the range of eco-friendly products we have on display.